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Caribbean Icons Sandals and Appleton Estate Jamaica Rum Announce Partnership
Guests at Sandals Resorts are set for celebrations this week following the announcement that two of the region’s most iconic brands, Sandals Resort International and Appleton Estate Jamaica Rum are set to form an exciting new partnership.
The homegrown alliance will see the Appleton Estate Jamaica Rum range poured in all of 19 Sandals and Beaches properties throughout the Caribbean further enhancing the resorts’ five star product offering as well as providing huge exposure to the rum brand via Sandals’ extensive guest and travel agent network.
Sandals Resorts International Chief Executive Officer Adam Stewart commented “Sandals and Appleton Estate Jamaica Rum are two of the most famous and successful brands ever to emerge from this region and I’m delighted that we were able to join forces to offer the best of the Caribbean at our resorts. Whilst Sandals is a global brand, we remain a family business that is passionately committed to our country of Jamaica and the region as a whole and therefore it’s great to see two local brands linking up to offer a true Caribbean experience.”
He continued, “We’re constantly looking to extend the boundaries of what our guests receive during their stay with us and Appleton Estate Jamaica Rum is an iconic Jamaican product and an internationally acclaimed rum brand. I would like to place on record our thanks to Demerara Distillers and their El Dorado brand and wish them all the best for the future.”
Managing Director of J. Wray & Nephew Limited, Paul Henriques, commented “We are delighted to renew our partnership with Sandals and to be able to showcase our award winning range of Jamaican rums to their guests at their resorts across the Caribbean.
“It is very fitting that in our 50th year of independence, two of Jamaica’s most famous and iconic brands are once again partnering to “raise the bar” and provide guests of the Sandals and Beaches properties with an exceptional drinking experience. “